COMMUNITY IMPACT ADVANTAGE | 9 3 Frequently Asked Questions (FAQs) 1.Why should we conduct customer surveys? Customer surveys help gather feedback, identify areas for improvement, measure satisfaction, and understand customer needs. They are crucial for enhancing products, services, and overall customer experience. 2.How often should we conduct customer surveys? The frequency of surveys depends on the business and its goals. Some companies conduct regular surveys, while others opt for periodic assessments or tie surveys to specific events or product releases. 3.What types of customer surveys are there? Common types include satisfaction surveys, NPS (Net Promoter Score) surveys, product feedback surveys, post-purchase surveys, and demographic surveys. The choice depends on the information sought and the survey's purpose. 4.How do we increase survey response rates? Strategies include keeping surveys concise, offering incentives, using clear and engaging language, and choosing the right timing. Personalization and assurance of anonymity can also boost response rates. 5.What is Net Promoter Score (NPS), and how is it calculated? NPS measures customer loyalty by asking a single question: "How likely are you to recommend our product/service to others?" Respondents are categorized as promoters, passives, or detractors, and the NPS is calculated by subtracting the percentage of detractors from promoters. 6.How can we analyze and interpret survey results effectively? Analyzing open-ended responses, looking for trends, and comparing results across different segments are common practices. It's important to focus on key metrics, prioritize feedback, and use the insights to inform strategic decisions. 7.What actions should be taken based on survey feedback? Surveys should lead to actionable insights. Implementing changes based on customer feedback, communicating improvements to customers, and continuously iterating on the customer experience are important steps. 8.How do we ensure survey questions are unbiased? Crafting neutral and unbiased questions is crucial for obtaining accurate feedback. Avoid leading questions, ensure clarity, and consider seeking input from colleagues or testing questions before deploying the survey. 9.Can we use customer surveys for market research? Yes, customer surveys can provide valuable insights for market research, helping businesses understand market trends, competitive positioning, and customer preferences. 10.Are there legal considerations when conducting customer surveys? Yes, businesses must adhere to data protection regulations and ensure customer privacy. Clearly communicate the purpose of data collection, use secure survey platforms, and obtain consent when necessary. 6 Community Feedback Results – Question 2 Starting with the documentation generated by the results of your Public Engagement Survey, our Design Studio helps you put all the pieces together to create the perfect playground tailored to your unique community vision! 2 In the dynamic landscape of today's business environment, customer engagement stands as a pivotal factor determining the success and longevity of any organization. As we navigate through an era shaped by evolving consumer preferences and heightened expectations, it becomes imperative for businesses to gauge and comprehend the sentiments of their customer base. This Customer Engagement Survey Report delves into the findings gathered through a comprehensive survey conducted over the past two weeks. The primary objective of this survey was to assess the needs of our valued customers, identify areas of interest, and pinpoint opportunities for enhancement in the future. By analyzing the data collected from a diverse range of respondents, we aim to extract actionable insights that will guide strategic decisions, foster continuous improvement, and ultimately fortify our connection with customers. Throughout this report, we will explore key metrics, trends, and feedback from customers, providing a holistic view of their experiences with our products and services. From overall satisfaction ratings to specific touchpoints within the customer journey, this report aims to paint a detailed picture of our current standing in the eyes of our clientele. We express our gratitude to all participants who shared their thoughts and experiences, contributing to the depth and richness of this survey. Your feedback is invaluable, and we are committed to using it as a catalyst for positive change. Join us on this journey as we delve into the insights that shape our customer engagement strategy, driving us towards a future where customer satisfaction is not just a goal but a continuous and evolving pursuit Introduction to Customer Survey Report N o r m a l P a r k E l e m e n t a r y 9 Community Feedback Results – Open Ended Questions – Sample Responses What is your BIG IDEA for the playgrounds at AMBUCS Park? “A 4 ft high fence around the play area with 1 gate so parents can rest easy when little ones are playing that they can't just run out./ be abducted. Also benches placed around the play area for parents to sit and have a decent view of the play area.” “Make it usable for toddlers and big kids. There are not enough toddler friendly areas in Spalding” “Net mazes, castle structure” “A soft solid surface is nice because kids can ride scooters, tricycles on them , play with chalk . I would like swings. Mommy and me swing, tunnels. Maybe a cool themed playground and more educational panels, I've seen a like xylophone toy at parks in Alabama and kids loved it and played music together. They also have sit on bouncy type toy that a parent could sit on with child that was fun.” “A truly inclusive park where children of all abilities can play together without separation due to accessibility.” “Splash Pad” 5 Community Feedback Results – Question 1 Community feedback indicates that positive outcomes occur when stakeholders: ► engage in the planning process, ► implement evidence-based design principles for the built environment, and ► offer supplemental programming to enhance user experiences. Every site designed, built, and programmed with National Demonstration Site criteria can help to counteract negative trends and support more positive outcomes. Survey Engagement Report Report prepared February 2024 by: AMBUCS Park Spalding County, GA 7 Community Feedback Results – Question 3 4 Community Feedback Results – Demographics Community feedback indicates that positive outcomes occur when stakeholders: ► engage in the planning process, ► implement evidence-based design principles for the built environment, and ► offer supplemental programming to enhance user experiences. Every site designed, built, and programmed with National Demonstration Site criteria can help to counteract negative trends and support more positive outcomes. 8 Community Feedback Results – Question 4
